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How is your practice perceived by prospective
patients?
How do you set yourself apart?
What does your practice’s image say
about you?
Is your brochure getting people in the door?
Does your walkout packet increase starts?
Your practice’s image development,
your brand, is a critical aspect of marketing your practice
and attracting the patients you want. Your practice image
should…
- Reflect the values and services you offer
- Build trust and credibility in your practice
- Ensure brand recognition in your market
area
- Differentiate you from your competition
- Make your marketing more efficient and effective
- Communicate who you are, what you do, and
how you do it
Charis’ and her Smile! design team will
help you develop a clean, concise practice image by focusing
on the strengths and assets you bring to your practice. Through
conference calls and consultations, Charis will take the time
to fully understand your goals and help you direct your marketing
so that it will target the patients you want.
Are you…
- Certified in special techniques and technologies?
- An orthodontist using the latest appliances,
such as self-ligating brackets or Invisalign?
- A graduate of a particular treatment philosophy?
- A dentist using laser, air abrasion, CT
technology, etc?
- Contemporary or traditional?
- Interested in attracting a young market
or adults?
- Up-market or appealing to clients on a budget?
- Wanting new starts and/or referrals?
Is your office…
- Fun and energetic?
- High tech?
- Brand new or in a historic building?
- Unusually decorated?
- Geared for kids, with games and great contests?
- Relaxing with a spa-like ambience?
Regardless of the ambience of your office, your
own personal style, or the advantages your skills and experience
provide, you want to be the obvious choice.
Charis and Smile! will help you create
your…
- Core Business Materials
– business cards, stationery, referral forms, other
office forms
- Brochure – Your brochure
is key to impressing potential patients/parents and referring
doctors, to getting patients in the door, and, therefore,
money in the bank. Your brochure should educate potential
patients and referring doctors on what sets you apart and
above.
- Walkout Packet (aka New Patient Packet)
– While your brochure should reflect you and your
practice, the most important purpose of your walkout packet
is to influence prospective patients who consult with you
but don’t commit to another appointment. Your packet
should be substantial, both in feel and information, in
order to influence a prospective patient/parent to make
an investment in orthodontic care. Charis and Smile! will
take any of your current materials, determine any additional
materials that you need in order to promote your practice,
and turn them into an eye-catching, professional folder
with tiered or graduated inserts that will reflect the quality
of the services you provide.
- Tooth
Token patient reward program for orthodontic
or pediatric dental practices
- Kid’s Club for orthodontic
or pediatric dental practices, with a custom designed mascot,
print materials, membership cards, etc.
- Promotional
Products
- T-shirts
for giveaways or staff uniforms
- Any other materials you
may want or need to help you present a polished, successful
practice image.
- Need to announce your new or newly renovated
office?...We can develop attention-getting postcard mailers.
Need to submit an ad to a newspaper or publication?...We
can develop an ad that will get noticed.
With her background and experience in business,
marketing, and practice image development, Charis will help
you develop an image that reflects who you are and will help
you achieve the success you deserve.
Contact
us today for a complimentary consultation!
By the way, we also will handle your
printing so that your new materials will show up
at your door without any hassle. Our hand-selected printer
has been the recipient of numerous awards for both quality
and customer service. With a combined total of 90 years of
experience, their pressmen use the latest technology and are
constantly upgrading equipment, hardware, and software.
Printing through us is eco-friendly…
- Prints are oil free
- Flax seed based ink instead of petroleum-based
ink
- “Direct to plate” system doesn’t
require solvents in the development of the plate
- Aluminum plates are reused or recycled
- Options for recycled paper
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