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Are kids talking about you at school?
Are your young patients so excited about
office visits that they’re urging their parents to be
on time?
Are you frustrated because you feel you don’t
have control over patient compliance?
Is your patient reward program outdated,
cumbersome, or unexciting?
When Charis and her husband, Don, began his
orthodontic practice, they knew they wanted to do something
out-of-the-box to promote the practice and get it started
with a bang. They knew they wanted a patient reward program
that was classy and one-of-a-kind, something that would have
patients talking.
The program they created, which was instrumental
in making Don’s first year an exciting success, is their
Tooth Token Patient Reward Program, a turnkey solution for
orthodontic compliance. The Tooth Token Program is
an exciting, contemporary, updated riff on the old wooden
nickel or paper money program. It works for several reasons…
- Kids, who are more difficult to impress
these days, love the coolness factor.
- Parents are impressed because they appreciate
seeing good behavior rewarded.
- Because they’re different and beautiful,
Tooth Tokens don’t get discarded.
Most of all, Tooth Tokens will draw
attention. Patients and parents expect that all orthodontists
will have up-to-date techniques and technology. They may even
think that all doctors will be able to achieve the same results.
Tooth Tokens will get their attention and make them remember
you and your practice.
A Smile! client who spends $5000 a month on
marketing says that Tooth Tokens are the best marketing he's
ever done! But you don’t have to take our word for the
success of Tooth Tokens. Just listen to these success stories…
"One of my students came
to school in her Wilson Orthodontics t-shirt and brought her
Tooth Tokens and bank for Show and Tell. We both talked about
the office and all of the positive experiences we've had under
your care. All of the children now want to go and get braces
so that they can earn prizes, too!" —Dana,
2nd Grade Teacher
"Two weeks ago, I had
someone come in who had already seen two other orthodontists
for an exam. The mom asked if we had an incentive program,
and I was pleased to say that we were in process of getting
one started. It just so happened that we had just received
our boxes of tokens, so I went to open one up and gave the
little girl our first token. Needless to say, mom decided
to go with us! Very cool story." —
Dr. Stroh
"I implemented the Tooth
Token system and the response has been overwhelming! Patients
(including the adults) and parents love it. One of my referring
dentists was so excited he even took some Kanning Kash"
back to his office to show his staff. As a start-up office,
this has been the biggest internal and external marketing
response we've had. The tokens and banks make the system work.
I've seen punch cards and other systems, but they just don't
generate the same excitement. Charis and her team at Smile!
are great to work with. Their designs are sharp and classy,
but what I like best about Smile! is that the "research
and development department" is a real live orthodontic
practice. I know they are using what they sell."
— Dr. Kanning
"Our Brace Bucks (metal
tokens) have paid for themselves over and over again. One
of my patients recently told me, 'Dr. Prose, every time I
brush my teeth, I think about that token.' Kids are persistently
urging parents to arrive early to our appointments so they
won’t lose a Brace Buck for not showing up 'on time'!!"
— Dr. Prose
"I have seen more clean
teeth in the last month since starting the Tooth Token program
than ever in my practice. It is also the best internal marketing
I have ever done and well worth the investment - and I have
tried it all!" — Dr. Singleton
Charis and Don’s favorite Tooth Token
story is about a trip to Macy's after work. A little girl,
Chelsea, had tripped on escalator and was crying. Don had
some Tooth Tokens in his pocket and gave her one, and she
stopped crying. A few months later, the mom called Don’s
office and made an appointment for Chelsea, who had kept her
Tooth Token. Chelsea became a patient and her mom referred
people to Don who also referred people…One Tooth Token,
given to stop a child’s tears, brought in $25,000 revenue
the following year!
In addition to being a great marketing and orthodontic
compliance tool, the Tooth Token Program is easy to use and
distinguishes your office with a classy, one-of-a-kind reward
system. We provide all the tools you’ll need to make
your office the one all the kids are talking about, including…
- Tooth Tokens designed just for your practice
- Acrylic banks for the kids to store their
Tooth Tokens at home (also a conversation starter with friends!)
- A ready-to-use, customizable album for prizes
and guidelines
Tooth Tokens can be cashed in at any time, but
most patients wait until the end of treatment to get the most
valuable prize they can earn. Tooth Tokens aren’t just
for kids, though. Adults like to get involved, too. They can
earn gift cards or donate to a charity. We’ve even heard
of golfers who like to use their tokens for ball markers.
So, due to Tooth Tokens, your office might be the topic of
conversations at school and at the country club!
Whether you’re starting a patient reward
program or switching from another type of patient incentive
program, Charis and Smile! make it easy to implement a Tooth
Token system. Your personalized, ready-to-go kit will contain…
- Guidelines and tips for setting up your
Tooth Token Patient Reward Program
- Letter to referring offices
- Flyers for patients
- Powerful patient contract setting out guidelines
for compliance and hygiene
- Contest and activity suggestions
- CD with information and customizable templates
which can be printed on your letterhead
We can also design a VISA gift card, personalized
for your practice, complete with patient’s name and
specific $ amount. This popular prize can be used anywhere!
There’s no inventory and no set-up fee…just a
nominal fee per card.
As Dr. Dave Allen, who switched from
using wooden nickels to Tooth Tokens, says, “Kids are
like fish.” They like shiny, heavy objects, and Tooth
Tokens will snag them!
Contact us
for more information!
Click here
for doctor testimonials about their Tooth Token Patient Reward
Program!
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