The Smile! Story

Why We Want to Be Your Dental Marketing Consultants

Smile! provides patient compliance and marketing tools for progressive practices in the dental industry, with a focus in orthodontics. Smile! is powered by CAS Designs Group LP.

Core values: Quality • Creativity • Service

Charis A. Santillie, a freelance graphic designer, began CAS Designs in 2000 while her husband, Don L. Wilson, DDS, MSD, was attending his orthodontic residency.

In 2004, Charis partnered with her husband to develop an outside-the-box marketing strategy for his orthodontic practice in Novato, California. Charis soon recognized a niche market opportunity and expanded CAS Designs to power a division of dental marketing consultants called Smile!

Through Smile!, Charis is committed to sharing fresh ideas and creativity through high-end, unique products that are customized for each practice. As Smile!’s President, Charis is devoted to maintaining an extraordinary level of excellence as she grows the company. Smile! now has over 400 clients spanning 10 countries, including the US, Canada, UK, Spain, France, Italy, Germany, Greece, Australia, and Croatia.

The Smile! Team

Charis A. Santillie, President
	“Life is not about waiting for the storm to pass…it’s about learning how to dance in the rain.” —author unknown Read Bio

Don L. Wilson, DDS, MSD, Vice President
	"It's kind of fun to do the impossible." —Walt Disney Read Bio

Danielle Obregon, Account Executive
	"And in the end, it's not the years in your life that count. It's the life in your years." —Abraham Lincoln

Christina Crivello, Marketing Assistant
	"Things turn out best for the people who make the best out of the way things turn out." —Art Linkletter

Luke Renn, Designer
	"Above all, try something." —Franklin Delano Roosevelt

Paul & Diane Santillie, T-Shirts
	"The difficult can be done immediately. The impossible takes a little longer." —Unknown

Nancy Rosell, Promotional Products
	"Nothing happens until something moves." —Albert Einstein

Jackie Leonard, Accounting
	"The journey of a thousand miles begins with one step" —Lao Tzu

Nanci Turnbull, Accounting
	"Happiness resides not in posessions and not in gold; the feeling of happiness dwells in the soul." —Democritus